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Rolf Popp Pro Consult

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06.02.2013

ROLF POPP PRO Consult at the International Toy Fair Nurnberg

Here, your teddy bear learns to run!

From January 30 to February 04, 2013, the world’s biggest Toy Fair in Nurnberg offered an opportunity to approx. 2,700 exhibitors from more than 60 countries to present their newest products. 80,000 traders, distributors, buyers and others wanted to know more about the last toy developments, technical innovations, etc. By following the trend this year as well, both – exhibitors and visitors –became more and more international. 


Fig. - Rolf Popp talks to the CEO and the heads of Marketing & Sales of an Asian exhibitor.

Enough of good reasons for ROLF POPP PRO Consult to be present at the Toy Fair as well. Also in 2013, there were innumerable innovations from interactive products to the newest applications in technology and design. By using this excellent opportunity, ROLF POPP PRO Consult had the opportunity to extend its international network.

The developments and needs of the various toy segments are quite different. Also, the marketing items are different as they are crucial for success at the fair. Still today, these are communication, appearance (booth, staff, etc.), fair concept, product presentation, image, etc. – With it, many exhibitors continue their already successful marketing strategy. A lot of exhibitors, however, – very engaged but economically seen fruitless – also continue in their treadmill of wrong strategic activities.

ROLF POPP PRO Consult knows the reasons – for success as well as for failure.


With our experience of more than 17 years in consulting, strategy and communication, we talked with many exhibitors about their potentials and possibilities on the market. With a short analysis we were also able to correct some of the worst fair mistakes by taking first major steps directly at the show.
Consulting comes from advice.

An international trade fair is the best place to recognize a company‘s strengths or weaknesses in its the economical acting. They are market places of possibilities for development, growth and new chances, but also a dangerous place for unused potential. Instead of sales and distribution contracts, the exhibitor leaves with empty hands and doesn’t know why. – The one who is able to identify his deficits can react and will change the strategy. Who is looking for professional advice gets from us a detailed analysis and a successfully tailored concept including complete market solutions.

Rolf Popp: Efficient marketing is always the success of integrated strategies.


The product first! – It was actually one of the most successful exhibitors who reminded this famous basic rule of marketing. But, of course, he knew exactly that a real chain of individual and synchronized measures come together with the product. Only at the end of this, he could finally realize the successful sale. By knowing this, we also know that marketing has to follow the product, and not the other way round. All elements, conditions and details need an integrated and balanced strategy, i.e. with the fair items mentioned above as segments of strategy. – Yes, the product first ... but the target of a business is always to have success on the market!

An impartially acquired experience and a free look help


The presence at an exhibition shows very often which kind of marketing works with strategy and with positioning – and which one does not. The most innovative and inspired product or the best organization has to fail, if marketing strategy, communication, image appearance, etc. don’t work. Our trade fair analysis made the facts visible – the positive marketing destinations as well as the negative ones.

As consultants for conception, strategy & marketing, the competence team of ROLF POPP PRO Consult always stands by your side.

The Management

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ROLF POPP PRO Consult GmbH
DE-97070 Würzburg next to Frankfurt

business brokerage Germany Europe

Contact:
Tel. 0049-(0)931-70 52 85-70
rolf.popp@pro-consult.com

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